Keep It Ethical is here to provide you with guidance on ethically sound and environmentally friendly goods and services.  Unfortunately we do not have the resources to intricately audit every company and organisation that we recommend.  However, we believe that our research is thorough enough to justify our recommendations.  As an ethical consumer, you may have your own standards and requirements to what actually qualifies as ethically sound or environmentally firendly.  This we cannot control, so ultimately the decision to purchase a product or service from one of the companies we recommend is your choice based on your judgement and your assessment [of the company or organisation that you made the purchase from].

We recommend the companies and organisations on our website in good faith that they will provide you with an excellent product or service, but we cannot be accountable for any dissatisfaction that may occur when you make a purchase through these sites, as Keep It Ethical's association with the companies and organisations is only based on trust and we have no legal obligations to uphold with them.